Estee Lauder - Pure Gloss

Pure Gloss is the lip gloss range from Estee Lauder, I received this gloss in an Estee Lauder makeup set and its fabulous. Below is what Tom Pecheux (Creative Makeup Director from Estee Lauder) says about the product.

Lip Gloss with the power to light up your face. True Vision™ technology transforms ordinary colour and makes it extraordinary. In a wide range of wearable shades with lasting shine for a lasting impression. You'll want them all.

TRUE VISION™ COLOUR

• Maximised colour impact
• Magnified vibrancy, clarity and dimension
• Amplified brilliance

HIGH IMPACT FINISHES

• Mirror Shine
• Luminous Shimmer
• Dimensional Sparkle
• All with sheer-to-medium coverage

HIGH PERFORMANCE WEAR

• Feels light and luscious, never sticky
• Drenched with conditioners
• Ergonomic wand hugs every curve of your lips
• Smooths on precisely, stays on perfectly

"Gloss brings sensuality to a woman's face."

The colour I have is Plum Devine and is just gorgeous, is quite a dark colour so I know a lot of people would be scared of wearing a gloss this dark, but its really wearable and soft looking. This gloss is £17 which I know seems like a lot, but when you consider this is such a high end brand and it will last you for ages, its quite reasonable. What I really love about this product is the colour is slightly stained, so its longer wearing. Please let me know what you think and if you have this product. Check out the Estee Lauder website for a full range of colours - click here.